IKEA Expands in China

Challenge:

IKEA wanted to enhancing the company’s reputation among key stakeholders, including regulators, media and consumers; mitigate potential operational and reputational risks from the market’s rapidly evolving regulatory environment; and continue expand its business and operations in China

Approach:

We worked seamlessly with the IKEA to provide strategic counsel on critical issues impacting its business in China. This included daily public affairs and communication support, development of partnerships with key stakeholders, crisis and issues management, spokesperson training and helping shape IKEA’s overall government relations strategy.

Results:

WE helped IKEA raise its profile in China, and effectively strengthened collaboration with government stakeholders and media. Our strong partnership has helped the company determine its plan and win in China, one of the most complex markets where IKEA operates internationally.

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