Walk the world with ease

Type of Business:

Local government/tourism


Objective:

Increase tourists’ awareness of local attractions;Advertise for local specialty,and increase awareness of benefits;To promote local economic development.

Content of Implementation:

Invited media to forum and intensify publicity.
Arranged tie-up with travel site and implemented a voting campaign to create tourism product and form a special brand.
Hold outdoor events, and conducted questionnaire surveys on tourist destination.
Hold a press conference, and get media coverage.
Published press releases featuring tourist information on a periodic basis to continuously attract publicity.

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